I recently had my friend Cord Coslor on my weekly radio show. He is the owner and founder of Celebrity Direct Entertainment http://www.celebritydirect.biz, one of the premier booking agencies for well known artists. Here is what he had to say about press kits:

“…there are things to do and not to do so we don’t get annoyed when your press kit comes in. I have received what appeared to be hand written promo kits. I’ll receive for instance a CD…no cover on it, a blank white label with an address and phone number literally scribbled on it. When I see something like that, I don’t say to myself, ‘gosh I want to quickly throw this in the CD player, listen to and call this person up for a telephone interview or add them to our artist roster immediately.’”

“It does the opposite. It probably won’t get listened too. If you’re not willing to invest a little hard work or pride into what you’re doing, you’re probably not going to do it if I represent you and I booked you for a show somewhere and had you out there in some other capacity, in turn representing us as a company. You don’t have to invest a lot of money into a promo kit. I’ve received very simple promo kits that look sharp, they look nice. I know a little time was spent on them, but not a lot of money. Simple head shots, full body photographs, with a biography. A reference fee, a demo of the musicians and a nice cover letter that uses proper grammar and a good use of English. That can be as effective as anything. ”

There you have it straight from one of the top booking agents in America (his firms books acts around the world as well). Take the time, take the pride and do it right the first time. First impressions, lasting impressions.

This entry was posted on Sunday, September 20th, 2009 at 10:06 pm and is filed under Music Industry Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.